Marketing Positioning
Strategic marketing planning
Strategic marketing planning is key to having a successful business, whether it is a box store (storefront) or online.
The start of your strategic marketing planning should be a positioning statement.
Why not start by doing a little brainstorming on who your customer might be.
Your target market is your customer.
Marketing, of course, is the term used for finding and making potential customers mindful that you exist and compel those customers to purchase whatever your product is.
Your product, the promise of your product, who your client is, and why your product is different from other products is what defines your marketing position.
When all is said and done, your statement should be believable and truthful, it should define how your product is different, and should make the product stick in your customer’s mind.
A brief paragraph, no more than three statements, should be enough of a statement.
This positioning statement is used to develop marketing materials for your marketing positioning work. The positioning statement is for your eyes only.
So, now, ask yourself who would benefit from your product, is there an emotion that your customer will relate to with your product, what exactly is your product, is your product in a particular category of the market, what does your customer need the product for, who is your competition, and what is unique about your product?
Now, take the answers and create your positioning statement.
Before you start reaching out to your customers, learn the difference between benefits & features. For further inspiration, see this other article. You can find it by clicking here > strategic marketing planning
In short, features are what your product has, benefits are how the client relates to the product.
If your product is a car, how will your customer feel when he is driving it?
To get ideas, just watch the ads on television, listen to the radio ads, and the internet ads from major companies have the most well developed ads online.
Appeal to your clients with ads and press releases devised from the answers from your positioning statement.
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