This lecture by Dr Ian Mackechnie is an excellent presentation on strategic management. It is part of the modules that are offered by the MBA at www.stamfordonline.com.

Strategic management requires a skill set that first starts with an assessment of the market and what stage the market is currently in. Identifying where the market is on the innovation curve is important because how you approach a new market or adapt within your current market helps strategic managers better position the business.

The closer to early adopter stage, the more your product will need to have, add, new, exciting features; the closer it is to early majority, the more you will need to emphasize stability and productivity;the closer it is to the late majority phase, the more you will need to emphasize ease-of-use and entertainment feature sets.

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