Summary:
Abundant opportunity linked to individual dreams and passions is what makes Cornell great. However, universities are facing a set of circumstances unlike any seen since the Great Depression. Don’t be lulled into thinking that this is just another cyclic financial downturn: this Great Recession will affect the lives of individuals, families and, yes, universities for many years to come.
In light of this, many universities are adjusting their need-based student aid programs to reflect difficult budgetary realities. Despite budget pressures, Cornell is resisting this trend because providing an extraordinary academic environment for the most promising students from all backgrounds is one of their foundational principles and fundamental values.
Article Quote:
“The answer is to take strategic planning seriously and to think as Cornellians first and as members of our particular colleges or schools or programs second. As faculty, staff and student leaders conceive of ways to continue Cornell’s excellence with fewer resources, we must be open to novel and even radical ideas and not reject them solely because they threaten the status quo.”
Link: http://www.cornellsun.com/section/opinion/content/2010/03/01/taking-strategic-planning-seriously
Strategic planning in a bad economy means some tough decisions need to be made. Cornell, like many other universities, is trying to maintain high quality standards with dwindling resources and budget shortfalls.
This is a time for creative thinking with possibilities for diversification or differentiation. Several campuses may close before the recession ends, but those that survive will be the ones that used all the resources available to them to develop a realistic and well structured strategic plan.
For more on strategic planning, see http://www.performancesolutionstech.com/category/strategicplanning/