Summary:
The economic crisis experienced over the past couple years has forced most management teams to focus on the present and manage by crisis. However, crisis management doesn’t prepare your organization for future growth and opportunity. Planning your business’s future is no longer a discretionary decision. If you want to control the destiny of your business then you need to create it!
Strategic planning is a multi-step process encompassing vision, mission, objectives, values, goals, and specific action steps. Once the work of creating the plan is complete, action must be taken to ensure it succeeds.
Leadership should be fully behind and support the plan before presenting it to the organization. Conviction that the plan is going to add value to the company and presenting it in a positive light is essential. However, management needs to be clear to employees that this is the direction leadership is taking the company and it is everyone’s responsibility to do their part to see the plan to completion. Not only will this increase accountability from individuals, but it also fosters as sense of ownership in the company and its ability to thrive and outshine the competition.
Article Quote:
“Take a moment and be honest. Do you have an actionable strategic plan for your business? Do you know where you want to take your business one year from now, five years from now? Do you want to learn how to better manage the inevitable fires while focusing on growth opportunities? Make the commitment with your management team to develop a strategic plan now as your future results depend on it!”
Executing a strategic plan requires the objectives of the plan to be measurable. Leadership should continually review progress updates and decide if adjustments need to be made. It may be that additional resources are required for specific objectives or that parts of the plan really aren’t adding the value originally hoped for. The ability to make timely course corrections will ultimately save the business from wasting valuable resources.
For more on strategic planning, see http://www.performancesolutionstech.com/category/strategicplanning/