Summary:

Every business needs to have a strategic marketing plan in place if they want to maximize their return on investments while getting their product or service promoted. Applying strategic planning to marketing will help focus your goals and provide a tactical plan to accomplish those goals. In this article, Jeremiah Tyson offers several tips to follow when applying your marketing skills.

First, marketers need to follow the 80:20 rule that concentrates on the 20 percent of products/services, and on the 20 percent of customers, which will account for 80 percent of the volume and 80 percent of the profit. Other tips offered by Tyson are to decide on your niche market, which kinds of advertising to use, and when to implement your marketing choice(s). Next, consistently split testing multiple types of the same marketing methods will help find better methods and as a result, will help maximize results and efforts.

Article Quote:

“Lay out a plan for yourself. Your marketing efforts will fail if you do not have a set plan that is executed precisely. Do all of your research before putting anything into action.”

Link: http://ezinearticles.com/?Why-is-Strategic-Planning-So-Important-in-Marketing?&id=3545278

Strategic planning, whether for marketing or for your overall business, requires an understanding of where you want to be versus the reality of where you are now. Strategic execution is essentially bridging the gap between the two. To successfully execute your strategic plan, provide well-defined and realistic benchmarks that will get you closer to the ultimate goal.  Measure your results and course correct when necessary and keep a constant watch for market opportunities that arise.

Performance technology is useful when it makes the plan available to everyone in the organization. By providing visibility of the plan, buy-in and accountability increases and your plan won’t get shelved and forgotten until the next planning session.

For more information on strategic planning, see http://www.performancesolutionstech.com/category/strategicplanning/