Summary:

Every business needs to have a strategic marketing plan in place if they want to maximize their return on investments while getting their product or service promoted. Applying strategic planning to marketing will help focus your goals and provide a tactical plan to accomplish those goals. In this article, Jeremiah Tyson offers several tips to follow when applying your marketing skills.

First, marketers need to follow the 80:20 rule that concentrates on the 20 percent of products/services, and on the 20 percent of customers, which will account for 80 percent of the volume and 80 percent of the profit. Other tips offered by Tyson are to decide on your niche market, which kinds of advertising to use, and when to implement your marketing choice(s). Next, consistently split testing multiple types of the same marketing methods will help find better methods and as a result, will help maximize results and efforts.

Article Quote:

“Lay out a plan for yourself. Your marketing efforts will fail if you do not have a set plan that is executed precisely. Do all of your research before putting anything into action.”

Link: http://ezinearticles.com/?Why-is-Strategic-Planning-So-Important-in-Marketing?&id=3545278

Strategic planning, whether for marketing or for your overall business, requires an understanding of where you want to be versus the reality of where you are now. Strategic execution is essentially bridging the gap between the two. To successfully execute your strategic plan, provide well-defined and realistic benchmarks that will get you closer to the ultimate goal.  Measure your results and course correct when necessary and keep a constant watch for market opportunities that arise.

Performance technology is useful when it makes the plan available to everyone in the organization. By providing visibility of the plan, buy-in and accountability increases and your plan won’t get shelved and forgotten until the next planning session.

For more information on strategic planning, see http://www.performancesolutionstech.com/category/strategicplanning/

Summary:

The execution and management of such strategic issues such as business development, personnel, and fiscal operations often is the difference between the success or failure of any organization. This new book introduces readers to the duties and practices assigned to service managers in the successful operation of an automotive service facility. Additionally, it fosters a thorough understanding of strategic planning from the owner’s perspective to the service manager’s level in the establishment of a productive service facility.

The book starts with a general discussion of the management structure and the service manager’s role in facility operations. Next, the author discusses navigation of the personnel process from the recruitment of workers to supervision of their performance. The financial business practices of a service manager familiarizes readers with the importance of fiscal responsibility in the operation of a lucrative automotive service business. This book also offers information on the recruitment and retention of employees and the establishment of rules and performance measures gives readers valuable insight into the “real world” of the automobile business

Article Quote:

“The analysis of financial statements exposes readers to the basic activities and duties that are typical of an automotive service manager’s position.”

Link:http://www.livingstone2009calendar.com/business-and-finance/managing-automotive-businesses-strategic-planning-personnel-and-finances.html/

Whether you are in the automotive industry or any other industry, strategic planning and execution are important. Strategic planning offers an opportunity to review what has and hasn’t worked in the past, then looks toward future goals and how to accomplish them.

Where most people get caught up is in implementing the plan. Goals should be broken down into realistic, manageable steps that can be measured by management. By measuring your results, a realistic snap shot of what still needs to be accomplished is revealed. Measuring results also offers leadership has an opportunity to recognize key employees and investigate why others are under performing.

For more on strategic planning, see http://www.performancesolutionstech.com/category/strategicplanning/