Summary:

This article offers definitions on widely used business terms. Miscommunication on key terminology creates havoc when it comes to implementing a strategic plan. Furthermore, this author explores the question of who should own the definition of terms like objectives, goals, strategies and tactics. Should it belong to the executive in charge or an outside agency?

Objectives, or high level achievements, should sit at the top of the strategic plan. Organizations should have no more than a handful -any more is an overload and may cloud what is really important to business success.

Article Quote:

“Most people use some form of objectives, goals, strategies and tactics for their plans, but get a group of 10 people into a room and you might have 10 different definitions of what those terms mean? That’s why agreeing on their meaning is vital to your plan. Term agreement is a lubricant to productivity.”

Link: http://sclohonet.blogspot.com/2009/12/planning-for-2010.html

Effective communication must start with a clear understanding of what terms mean. Who owns the term is not what is important. What’s important is that everyone understands what’s being said. 

Once you’ve moved beyond term definition, and created your strategic plan, it’s time to put it into action. This is another area where clarity in communication helps avoid slip ups. Individual accountablity and follow-up improves with strategic planning technology. Management can have instant access to track projects and people.

For more on strategic planning, see http://www.performancesolutionstech.com/category/strategicplanning/